Social Media Marketing
Social media marketing programs usually centre on efforts to create content that attracts attention and encourages readers to share it with their social networks. The resulting electronic word of mouth (eWoM) refers to any statement consumers share via the Internet (e.g., web sites, social networks, instant messages, news feeds) about your property. When the underlying message spreads from user to user and presumably resonates because it appears to come from a trusted, third-party source, as opposed to the brand or company itself, this form of marketing results in “earned media”. Each social media platform has a unique identity based on who uses the network and how they’re engaging on the site.
In a constantly changing environment where new online resources, formats and uses are being developed, measuring
the effectiveness of online advertising is a complex matter. With an increasing proportion of advertising budgets going to online campaigns, measuring performance is more than ever a key issue.
With the current state of the economy, having a well-defined target market is more important than ever. No one can afford to target everyone. We can effectively compete with others by targeting a niche market.
- Homes & Land Magazine
- New Homes Magazine
- Real Estate Weekly
- Westcoast Homes & Design Magazine
Our unique branding materials help us promote your properties and maximize the exposure.
- Customized real estate flyers for your properties
- Open house signs
Direct mail is a common form of direct marketing. We refine direct mail practices into targeted mailing, in which mail is sent following database analysis to select recipients considered most likely to respond positively. Unaddressed direct mail may be sent on a neighbourhood-by-neighbourhood basis. Whether at the individual or neighbourhood level, direct mail marketing allows recipients to be targeted, attempting to match the demographic profile of the recipients to one most closely matching that of likely customers. Individually targeted direct mail may be tailored based on previous transactions and gathered data.
Specialty Web Presence
From Arbutus to the West End, we have speciality websites so you can learn more about that particular part of the city. Each city areas has its own page with community-specific information: local services and amenities, projects and initiatives.